The answer to this question depends entirely on which side of the web you sit.

Publishers, those people who produce content and maintain mailing lists, are on one the side, while subscribers, or content consumers, are on the other.

The case for and against is not that clear.

Publishers spend a lot of money creating content, finding subscribers and sending out their valued information. When someone signs up to a forum, or retailing site, for example, the owner of the site believes you to be in good faith. They expect you to maintain your email address until such time as you no longer have interest, at which point they allow you to unsubscribe. The Publisher may hate to see you go, but at least they can keep their lists and statistics clean.

On the other side are subscribers who are leery of email lists. Probably because of past experiences or advice they received from others, they fear that their email address will be abused. Their concern is that the address could be sold to other marketers, to other email lists, which will result in SPAM and/or unwanted emails.

Enter the Disposable Email Address. This is a service provided by many web sites, that in one form or another, allows a subscriber to use the alternate email address to sign up with (aliases), and then if necessary, dispose of it when no longer wanted. Most services will allow someone to have many such alias addresses, so you can manage them if and when a specific publisher abuses you.

This is not good news for the publisher, and so some will prevent a subscriber from signing up with a DEA. It is however great for the user, who then has control over who accesses their inbox and can easily walk away from publishers that have proven untrustworthy.

Clearly, Soodonims, a top tier provider of such a service, is on the side of protecting the internet user. We believe in good internet citizenship, however, and we offer you the following responsible subscriber, code of conduct.

  1. Use a disposable email address when dealing with any content provider where you have concerns
  2. Should you no longer wish to be on the mailing list, use the provided “unsubscribe” link as a first step
  3. Do not do the following without attempting to unsubscribe first:
    • Bounce emails from that subscriber
    • Tag the email as SPAM
    • Delete or inactivate the Disposable Email Address
    • Delete your protected address
  4. If unsubscribing proves ineffective, or if a particular alias is producing unwanted email, at that point, inactivate the alias address

We believe that Disposable Email addresses are not evil. They are like any tool that can be used or abused. Disposable Emails addresses should be viewed as a solution, not the problem